![]() “The deadlines were very tight, but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks," the spokesperson said. A Louvre spokesperson explained that the couple visited the institution four times over the past 10 years and explained the concept during their May 2018 stop. Viewers soon discussed how much sauce JAY-Z and Beyoncé must have to be able to rent out the Louvre, the world's largest art museum. “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year," Martinez said, according to the Guardian.Īs with most things Beyoncé, "Apeshit" immediately made a splash when it was released last June alongside the Carters' collaborative album, Everything Is Love. The museum's director Jean-Luc Martinez knew who to thank. This figure marks a 25 percent rise and its highest since 2012's 9.7 million visitors. ![]() ![]() Already the most-visited museum in the world, the Louvre broke ticket office records in 2018 with over 10 million visitors. Beyoncé and JAY-Z filming the "Apeshit" music video at the Louvre turned out to be a good look for the French museum. ![]()
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